What is Pay Per Click Internet Marketing?
It’s a form of advertising online where the person buying the ad only pays for it when someone actually clicks on (therefore viewing) the ad. These ads appear in such places as search engine results, Facebook, MySpace and YouTube. Basically anywhere you see “ads by Google” you are seeing PPC ads.
What that means to you is…
When you go out and search for something on the internet you’re likely to bump into PPC ads. For example, let’s say you’re looking for a digital camera out on Google. After you type in the type of camera you’re looking for and hit enter, you get your results.
Usually (although not always), the top 3 spots, as well as the results on the right hand side of the page, are what’s known as ‘sponsored links’, or pay per click internet marketing links.
PPC is another way of saying the people who put those ads out there are paying for them. Every time you click one of those ads, the owner of the ad will pay a fee (determined by Google) for that click. Thus, the name, pay per click.
Paid Per Click account for 64.6% of clicks for high commercial intent keyword searches. (Source: WordStream Study)
What you need to know about PPC:
And most important, pay per click internet marketing is not free. Despite what all the sales letters and sales pitches for PPC programs say, you still have to pay Google. You cannot set up an ad campaign without giving them a credit card or bank account.
What they’re really saying is that once your ad converts into a sale, the cost of the ad has paid for itself. That’s when PPC becomes “free”, so be aware it is possible to spend a LOT of money learning the ropes of PPC marketing.
You need to know that setting up an ad campaign is a lot work. You have to research keywords (the words people are typing into Google), come up with a really good ad that people will click on, and your landing page or sales letter has to be so good your visitor couldn’t possibly leave without purchasing.
You also have to do a lot of split testing. That is, writing two ads for the same product to see which one converts better (which one gets the most people to make a purchase or take an action). Delete the one that isn’t converting, write another ad and then test those two against one another.
You continue with this until you have two ads that are converting relatively equally and then, and only then, can you let them run without having to continually watch them.
Something else “they” don’t talk about is the strategic planning that goes into these ads. Some of the experts will spend weeks doing keyword research and writing ad copy until they feel it’s just right before they launch the ad campaign and the testing begins.
A lot of those ads for pay per click internet marketing would have you believe that it’s as easy as slapping an ad out on Google and then watch the money roll in. Uh no, that’s not how it works.
PPC actually is a lot of work and you have to like to do research, a lot of research, and tracking. It really is a big numbers game.
What The PPC Guru’s Won’t Tell YOU
There are a number of ads out there for data entry at home that make it sound like you sign up with a company and type ads up for them. These are scams, please don’t fall for them. No company is going to hire someone to type ads for them and then pay them $200 a day. They have their own internal marketing people doing that for them.
What they expect you to believe is you sign up with a company as an affiliate, type in an ad and voila! you start making $200 a day. What they don’t tell you, is that before you do any of that, you have to find a product to promote, set up a website, do your keyword research and then set up the ad. The most important thing they leave out is you have to pay for those ads.
They also don’t tell you, you can lose your shirt if you don’t know what you’re doing. Pay per click internet marketing is a business all unto itself with its own rules, its own strategies. If you’re just starting out with internet marketing, pay per click internet marketing is not the place to start unless you have a lot of time and money.
One of the courses I took said you should be prepared to lose anywhere from $200-$300 a month!
Yes, you read that right, while you’re learning the ropes you can expect to lose as much as $300 a MONTH. Now, that’s not to say PPC advertising isn’t profitable, it is, you just have to know what you’re getting yourself into.
For this reason we suggest you not tackle PPC until you have the internet marketing “Basics” under your belt. Once you know how to build a website that works, one that generates its own traffic, because it has properly chosen and placed keywords, you’ll be ready for Pay Per Click internet marketing, if that’s something you want to do.
Bottom line for
Pay Per Click Internet Marketing…
PPC is a fun and profitable way to market your business if you are a detailed, analytical type personality(Kathy finds PPC fascinating), and if your pocket book can afford it. But if not, don’t worry there are plenty of other ways to market your online business.